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Why your brand needs a digital presence

While it might seem daunting, especially for a new business, the benefit of the online space is that small, yet targeted efforts can yield exceptional results. To most it might seem obvious that your brand needs a digital presence, but the Australian Bureau of Statistics showed that some 48.9% of businesses in Australia...

The Devil is in the data

Every second article you read on the digital economy seems to be about data and its enormous capacity to change our lives - but will it be a magic, silver bullet?  Let’s set the scene a little first. The word “dashboard” now has a new meaning, it no longer conjures up images of cars or planes and how we measure our physical journey - these days it’s all about the tech trip we’re on...