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Read about industry trends, our leading approach to performance marketing, and other relevant topics that will help you improve results for your business.

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7 steps for a killer social strategy

Brands can be make or break on social media. With constant algorithm updates on the different platforms, it’s important to have a solid strategy to guide your efforts.

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It's time to refine your digital marketing strategy

In a world where so many brands are getting online, it can be hard for a business to cut through the noise. A marketer’s job is never done, so don’t settle for performance that’s ‘good enough’—strive to be the best.

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How remarketing can boost conversions

Have you ever browsed an online store, looked at a few items and then closed the tab, only to see those same products on different sites across the web? That’s remarketing in action, your digital shadow.

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How to find the right digital marketing tools for your business

Whether you’re a digital vet or entirely new to the online marketing world, it can be hard to decide which platforms are the best suited to your business. A brief Google search will offer up your standard tools, Google Ads and Facebook Business...

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Why your brand needs a digital presence

While it might seem daunting, especially for a new business, the benefit of the online space is that small, yet targeted efforts can yield exceptional results. To most it might seem obvious that your brand needs a digital presence, but the Australian Bureau of Statistics showed that some 48.9% of businesses in Australia...

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The Devil is in the data

Every second article you read on the digital economy seems to be about data and its enormous capacity to change our lives - but will it be a magic, silver bullet?  Let’s set the scene a little first. The word “dashboard” now has a new meaning, it no longer conjures up images of cars or planes and how we measure our physical journey - these days it’s all about the tech trip we’re on...

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