Many designs fail because it doesn’t connect with the intended audience. We take time to understand the challenge at hand.
Being able to clearly define the task is half the challenge. We analyse and interpret the brief with a view towards developing a clear plan of attack
The magic is in the imagination. We go through a process that leads us to ponder “how might we?”. How do we create a powerful design?
Design is subjective and nothing is final, our task isn’t to produce drafts, it’s to produce prototypes for constant improvement. We use all our creativity and experience to create powerful designs.
A design is never final, we are constantly working to review, revise and improve.