UX & UI
The key outcome of the UX & UI stage is to develop, test and finalise the proposed information
architecture (IA) of the website, complete the look & feel and scope the required content.
The first step of this process is to develop the IA structure with a goal to help people find information and complete tasks efficiently. We develop websites with an IA focused on organising, structuring, and labelling content effectively and sustainably.
We do this by undertaking UX testing of key user flow through treejack testing. The user flow is the path taken by a user on a website or app to complete a task.
Once we have the structure, the second step is to complete the look and feel of the design requirements. We complete this stage by developing a complete mockup in Adobe XD and following reviews proceed to HTML component prototype build.